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| Blink: The Power of Thinking Without Thinking | Malcolm Gladwell | Blink is about the first two seconds of looking--the decisive glance that knows in an instant. | Marketing Management Honors |
| Exceptional Customer Service: Going Beyond Your Good Service to Exceed the Customer's Expectation | Ford, McNair, Perry | From Chik-Fil-A restaurants to the Ritz-Carlton hotel chain to online retailer Zappos.com, shows managers how to go from so-so service to amazing service. | Customer Loyalty project |
| Freakonomics | Steven Levitt and Steven Dubner | Some examples of what they discuss in a fun, interesting way: How our names affect our career paths; why drug dealing is only lucrative for the dealers at the top of the pyramid. | Marketing Management Honors |
| Fugitive Denim: A Moving Story of People and Pants in the Borderless World of Global Trade | Rachel Louise Snyder | A thoughtful, ultimately hopeful look at how our choices about something as mundane as jeans can alter the lives of people 10,000 miles away. | Marketing Management Honors |
| Girl in Translation | Jean Kwok | What is it like to come to a school in the US from another country, without being able to speak English? I'm glad I read this book. It's a great story, and offered powerful insights, as well! | Just for fun |
| Nickel and Dimed: On (Not) Getting By in America | Barbara Ehrenreich | Determined to find out how anyone could make ends meet on $7 an hour, she left behind her middle class life as a journalist except for $1000 in start-up funds, a car and her laptop computer to try to sustain herself as a low-skilled worker for a month at a time. | Marketing Management Honors |
| NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success | Kevin and Jackie Freiberg | Read this fun story about how an airline created LOYAL customers! | Marketing Management Honors |
| Positively Outrageous Customer Service | T. Scott Gross | Business owners will learn to do the unexpected unexpectedly and give customers more than they ever thought possible. | Customer Loyalty project |
| Simple Truths of Service: Inspired By Johnny the Bagger | Ken Blanchard | These stories of extraordinary service provide a tool kit for success, no matter what one's position in life may be." Bob Danzig, former CEO, Hearst Newspapers | Customer Loyalty project |
| The Girl with the Dragon Tattoo | Stieg Larsson | Mrs. Acosta LOVED this book and the two that follow! You will, too! | Just for fun |
| The Long Tail | Chris Anderson | Best Business Book of the Year -- How the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve | Marketing Management Honors |
